Website Optimization: Speed, Search Engine & Conversion Rate Secrets

Author: Andrew B. King

Is your site easy to find, simple to navigate, and enticing enough to convert prospects into buyers? Website Optimization shows you how. It reveals a comprehensive set of techniques to improve your site's performance by boosting search engine visibility for more traffic, increasing conversion rates to maximize leads and profits, revving up site speed to retain users, and measuring your site's effectiveness (before and after these changes) with best-practice metrics and tools.

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.

This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.

Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.

In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:

* Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings
* Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips
* Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans
* Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability
* Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic
* Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs

Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.


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E-mail Creative Designs

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Hope: How Triumphant Leaders Create the Future

Author: Andrew J. Razeghi

Whether organizations face uncertainty or meet the challenge of the constant pressure to innovate, leaders must dig deep to keep their focus and stay effective. In this landmark book, Andrew Razeghi isolates the critical factor that is at the core of successful leadership in any climate. Hope is based on research from neuroscience and behavioral psychology and interwoven with real-world stories of entrepreneurs, elite athletes, political leaders, and groundbreaking scientists. Razeghi shows that hope is a proven tool for competitive advantage and clearly demonstrates how it can be nurtured and developed. Throughout the book, he outlines a proven strategy for honing leadership skills and shows how to apply this strategy to individuals, teams, and organizations.

http://uploading.com/files/JUISWXJK/Hope-How.Triumphant.Leaders.Create.Future.PDF.7z.html

How to Market, Advertise and Promote Your Business or Service in Your Own Backyard

Author: Tom C. Egelhoff

When it comes to promoting a business, what works for the world's biggest companies isn't always the right fit for local small businesses. Small business owners don't have the money to waste trying ineffective tactics. In this handy guide, small business owners will discover tried-and-true tactics that get big results on small budgets. How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard provides a detailed, ten-step plan for creating a successful, affordable marketing campaign. Written by a small-town business owner who has been through it all, this is the ultimate guide for small businesses who need their marketing to make a big impact.
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Norton Internet Security 2009 16.5.0.135

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Developing Effective Websites: A Project Manager's Guide

Is your website project out of control?

Every website project needs a manager. Developing Effective Websites describes Internet technologies in plain language and helps you see beyond your expertise to the big picture. It does this by drawing on established software project and management principles.

Like any project, effective management of website development starts by understanding and balancing the constraints of time, resources, and tasks. You can deliver your project on time and on budget, by following a process that includes:

· Analyzing the requirements of users and your market
· Developing a workplan for the site and breaking it down to tasks
· Scheduling with Gantt and PERT charts and measuring slippage for more accurate revisions
· Estimating cost by the budget-first or design-first methods
· Using the team development process and covering all the necessary roles
· Aligning contractor and client interests to create a win-win relationship
· Following an iterative development process for designing, prototyping, and building out
· Applying software testing principles to website development
· Making hosting decisions and planning for maintenance

Practical techniques for managing a variety of projects from simple presentations to consumer web sites and applications (e-commerce, web-based training. New chapters on web development tools & technologies and hosting options & solutions.Based on real-world experiences and current development techniques.

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Advanced Web Sites Made Easy: The Simple Way to Build Databases and Other Applications with HTML/OS

This book is the first book on an exciting new product known as HTML/OS.
HTML/OS is exciting because it single-handedly eliminates the complexities of building advanced sites. HTML/OS includes a built-in database engine and simple Basic-like tags you type into HTML documents. Web pages that once took months to write without HTML/OS can now be written in hours. This book makes the development of advanced Web sites easier than ever.
This book is written for Web designers and developers, programmers, commercial product developers, and anyone who wants an advanced Web site. If you know some HTML and a bit of scripting you can use this book. Advanced Web Sites Made Easy guides you through the ins and outs of HTML/OS. It includes a thorough discussion of how HTML/OS works, over 100 examples of advanced Web pages (such as shopping carts, database search pages, e-mail merge programs, and login pages) and a 30-day free trial of HTML/OS pre-installed on the Web for every buyer of this book.

About the Author
D.M. Silverberg has over twenty years experience in the development of Web, Internet and on-line technologies. He is the Director of Technology of Aestiva. D.M. Silverberg lives in Torrance, California. http://rapidshare.com/files/225107803/Web1.rar

The Unified Modeling Language Reference Manual

The Unified Modeling Language (UML) has rapidly become the standard notation for modeling software-intensive systems. This book provides the definitive description of UML from its original developers--James Rumbaugh, Ivar Jacobson, and Grady Booch. Whether you are capturing requirements, developing a software architecture, designing the implementation, or trying to understand an existing system, this is the book for you.The majority of the book is a unique alphabetical list of articles covering every aspect of UML in a form convenient for quick reference and detailed study. This format permits full coverage of UML details as well as high-level articles without confusing the reader by constant shifts in level. The first part of the book--a complete summary of UML concepts organized by subject area--provides an introduction to UML for the newcomer as well as entry points into the detailed articles.
http://rapidshare.com/files/224741656/soft.rar

OMG Unified Modeling Language Specification

About This Document

This document is intended primarily as a precise and self-consistent definition of the UML’s semantics and notation. The primary audience of this document consists of the Object Management Group, standards organizations, book authors, trainers, and tool builders. The authors assume familiarity with object-oriented analysis and design methods. The document is not written as an introductory text on building object models for complex systems, although it could be used in conjunction with other materials or instruction. The document will become more approachable to a broader audience as additional books, training courses, and tools that apply to UML become available.http://rapidshare.com/files/224741656/soft.rar

Object Oriented Project Management With UML

Filled with real-world advice for managing software projects, Murray Cantor's Object-Oriented Project Management with UML shows you how to tackle any project using UML and the latest thinking on project management. There's little doubt that this even-handed, commonsensical guide can benefit anyone who manages or designs object-oriented software for a living.
The best thing about this book has to be its honest, real-world mix of software engineering theory and real-world practice for managing object-oriented software development. The author refuses to be doctrinaire and continually offers valuable nuggets of practical advice. Regarding the pitfalls of one software development process, he writes, "I am sure someone has succeeded, but I have never seen it done." Later, he advises managers to "never show panic."



The book doesn't skimp on specifics with a sample case study on a jet fighter trainer simulation system that has a budget of over $22 million. The book also provides real numbers for project estimation, bug tracking, and resource allocation. You'll even find numbers for measuring productivity, including KLOCs. Numerous sample documents (including sample meeting agendas) round out the tour here. The book offers plenty of good advice for working with upper management, customers, and development teams throughout the software development process.

While there's certainly no substitute for actual project management experience, Object-Oriented Project Management with UML may be the next best thing. The author's tour of how to manage object-oriented software development offers dozens of savvy tips and a very thorough guide to using some of the best available techniques for software management. This book is perfect for practically minded IS managers or project leaders who want to see how their software development process can be improved using UML with rigorous management techniques. --Richard Dragan

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UML for JAVA programmers

The Unified Modeling Language has become the industry standard for the expression of software designs. The Java programming language continues to grow in popularity as the language of choice for the serious application developer. Using UML and Java together would appear to be a natural marriage, one that can produce considerable benefit. However, there are nuances that the seasoned developer needs to keep in mind when using UML and Java together. Software expert Robert Martin presents a concise guide, with numerous examples, that will help the programmer leverage the power of both development concepts. The author ignores features of UML that do not apply to java programmers, saving the reader time and effort. He provides direct guidance and points the reader to real-world usage scenarios. The overall practical approach of this book brings key information related to Java to the many presentations. The result is an highly practical guide to using the UML with Java. http://rapidshare.com/files/222460491/SofEng.rar

Object Oriented desin in Java

With software engineering books, it\'s hard to get the right mix of theory and practice. Object-Oriented Design in Java combines the best of today\'s thinking on software engineering with nuts-and-bolts examples written in Java. The result is this fine introduction to both disciplined software engineering and the strengths of Java for effective object-oriented design (OOD). The text begins with a discussion of design and its necessity in writing successful software. Then it expands on the advantages of OOD. It offers a quick tour of Java\'s syntax, which becomes useful in later sections on class design in Java. Further chapters look at strategies for creating objects in OOD, including when to use inheritance, encapsulation, and composition. Here the authors introduce the basics of the Unified Modeling Language (UML) along with actual case studies of small class hierarchies modeled in Java. Some of the most useful material is the authors\' leading-edge discussion of patterns--reusable designs for software--with examples written in Java. Later sections of the book grow more theoretical, with discussions of such topics as concurrency, database persistence, guidelines for user interface design, component and class library reuse, and system architecture. --Richard Dragan Product Description Mitchell Waite Signature Series: Object-Oriented Design in Java takes a tutorial approach and teaches in a new way: by offering the Java code first and the design representations and explanations later. No other programming-level book on the market deals with design of Java software. There\'s nothing aimed at the in the trenches Java programmer. Nor can the Java programmer turn to general books on software design. These, with few exceptions, are abstract and academic, either incomprehensible or irrelevant from the perspective of the working programmer. This book targets the needs of Java application programmers, using an experience-based, hands-on approach.

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UML Weekend Crash Course

The big day is Monday. The day you get to show off what you know about the Unified Modeling Language. The problem is, youre not really up to speed. Maybe its been a while since you worked with UML. Or maybe you just like a challenge. In any event, weve got a solution for you — UML Weekend Crash Course. Open the book Friday evening and on Sunday afternoon, after completing 30 fast, focused sessions, youll be able to dive right in and start modeling business processes, objects, data, XML, and more.The Curriculum
FRIDAY
Evening: 4 Sessions, 2 Hours What is the UML?UML and Development MethodologiesHow to Approach the UMLDefining Requirements for the Case StudySATURDAY
Morning: 6 Sessions, 3 Hours Understanding the Use Case ModelBuilding the Use Case DiagramBuilding the Use Case NarrativeIdentifying the Use Case ScenariosModeling the Static View: The Class DiagramThe Class Diagram: AssociationsAfternoon: 6 Sessions, 3 Hours The Class Diagram: Aggregation and GeneralizationApplying the Class Diagram to the Case StudyModeling the Static View: The Object DiagramModeling the Functional View: The Activity DiagramApplying the Activity Diagram to the Case StudyModeling the Dynamic View: The Sequence DiagramEvening: 4 Sessions, 2 Hours Applying the Sequence Diagram to the Case StudyModeling the Dynamic View: The Collaboration DiagramApplying the Collaboration Diagram to the Case StudyModeling the Dynamic View: The Statechart DiagramSUNDAY
Morning: 6 Sessions, 3 Hours Applying the Basic Statechart to the Case StudyModeling the Extended Features of the StatechartApplying the Extended Statechart Features to the Case StudyModeling the Development EnvironmentModeling the Static View: The Component DiagramModeling the Static View: The Deployment DiagramAfternoon: 4 Sessions, 2 Hours Introduction to Web Development with JavaAnalysis and Architectural Design of a Web ApplicationDesign of a Web ApplicationUML Modeling Tools

http://rapidshare.com/files/224679881/Software_Eng2.rar

The Unified Modeling Language Reference Manual

The Unified Modeling Language (UML) has rapidly become the standard notation for modeling software-intensive systems. This book provides the definitive description of UML from its original developers--James Rumbaugh, Ivar Jacobson, and Grady Booch. Whether you are capturing requirements, developing a software architecture, designing the implementation, or trying to understand an existing system, this is the book for you.
The majority of the book is a unique alphabetical list of articles covering every aspect of UML in a form convenient for quick reference and detailed study. This format permits full coverage of UML details as well as high-level articles without confusing the reader by constant shifts in level. The first part of the book--a complete summary of UML concepts organized by subject area--provides an introduction to UML for the newcomer as well as entry points into the detailed articles.

http://rapidshare.com/files/224741656/soft.rar

Object-Oriented Project Management with UML

Filled with real-world advice for managing software projects, Murray Cantor's Object-Oriented Project Management with UML shows you how to tackle any project using UML and the latest thinking on project management. There's little doubt that this even-handed, commonsensical guide can benefit anyone who manages or designs object-oriented software for a living.
The best thing about this book has to be its honest, real-world mix of software engineering theory and real-world practice for managing object-oriented software development. The author refuses to be doctrinaire and continually offers valuable nuggets of practical advice. Regarding the pitfalls of one software development process, he writes, "I am sure someone has succeeded, but I have never seen it done." Later, he advises managers to "never show panic."The book doesn't skimp on specifics with a sample case study on a jet fighter trainer simulation system that has a budget of over $22 million. The book also provides real numbers for project estimation, bug tracking, and resource allocation. You'll even find numbers for measuring productivity, including KLOCs. Numerous sample documents (including sample meeting agendas) round out the tour here. The book offers plenty of good advice for working with upper management, customers, and development teams throughout the software development process.

While there's certainly no substitute for actual project management experience, Object-Oriented Project Management with UML may be the next best thing. The author's tour of how to manage object-oriented software development offers dozens of savvy tips and a very thorough guide to using some of the best available techniques for software management. This book is perfect for practically minded IS managers or project leaders who want to see how their software development process can be improved using UML with rigorous management techniques. --Richard Dragan

http://rapidshare.com/files/224741656/soft.rar

Rain Making 2nd Ed.: Attract New Clients No Matter What Your Field

Author: Ford Harding

Rain Making is a step-by-step guide that professionals use to generate work. Many of the topics are the classic tools of marketing demystified for anyone, including those who have “never sold a product,” as the book exclaims. It focuses on four things: getting sales leads including publishing and speaking; creating, maintaining, and increasing networks; advancing and closing a sale; and building a marketing strategy.

Through a straight-forward delivery of the material, Rain Making goes through what it takes to find, develop, and close a sale, including how to profit from it. Carefully chosen personal anecdotes and case stories support the points without coming off like other celebrity-type business books; the content and strategies have been vetted.In this new edition of his classic book, Ford Harding reveals step by step how-even if you've never sold a product in your life-you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:

* Write articles for professional publications
* Make cold calls like a sales pro
* Network to build a lasting customer base
* Develop a winning sales strategy

With this book at your fingertips, you'll get the marketing and sales skills you need to survive-and flourish-one sale at a time!

http://ecx.images-amazon.com/images/I/51icAeCyquL._SL500_AA240_.jpg

Brand Royalty: How the World's Top 100 Brands Thrive & Survive

Author: Matt Haig

A natural companion to Matt Haig's bestselling Brand Failures, Brand Royalty is a comprehensive collection of successful brand stories. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a list of the world's 100 most successful brands, using such criteria as financial success, longevity and innovativeness. His list covers companies as varied as Adidas, "the performance brand," and Coca-Cola, "the ultimate brand" and everything in between, providing invaluable insight into the branding efforts of Ford, IKEA, Gucci and Ben & Jerry's. Includes comments from consumers, psychologists, ad executives, academics and business owners.If you want to know how brands have managed to survive, evolve and stay on top, this book will make it easy for you. Inevitably covering 100 brands leads to a brevity that may lead you asking for more - but the book forms a great base in developing your 'real-world' brand knowledge and provides useful examples the seasoned brander can reference on a daily basis. So, whether you are a student looking for quick references, a busy marketer looking for support for your next branding presentation, or are simply looking for a bit of branding inspiration this book is a good addition to your branding library.

http://uploading.com/files/X8YXSFTN/Brand-Royalty.7z.html

Loyalty Rules! - How today's leaders build lasting relationships

Author: Frederick F. Reichheld

Fewer than half of today’s employees believe that their companies deserve their loyalty. Web-empowered customers now defect more easily and more quickly than ever. Has loyalty become an outdated notion in today’s marketplace?

Frederick Reichheld, author of Loyalty Rules!, argues that loyalty is still the fuel that drives financial success - even, and perhaps especially, in today’s volatile, high-speed economy - but that most organizations are running on empty. Why? Because leaders too often confuse profits with purpose, taking the low road to short-term gains at the expense of employees, customers, and ultimately, investors. In a business environment that thrives on networks of mutually beneficial relationships, says Reichheld, it is the ability to build strong bonds of loyalty - not short-term profits - that has become the “acid test” of leadership.Based on extensive research into companies from online start-ups to established institutions - including Harley-Davidson, Enterprise Rent-A-Car, Cisco Systems, Dell Computer, Intuit, and more - Reichheld reveals six bedrock principles of loyalty upon which leaders build enduring enterprises. Underscoring that success requires both understanding and measuring loyalty, he couples each principle with straightforward actions that drive measurement systems, compensation, organization, and strategy:

* Play to win/win: never profit at the expense of partners.
* Be picky: membership must be a privilege.
* Keep it simple: reduce complexity for speed and flexibility.
* Reward the right results: worthy partners deserve worthy goals.
* Listen hard and talk straight: insist on honest, two-way communication and learning.
* Preach what you practice: explain your principles, then live by them.

Providing tools for implementing the timeless principles of loyalty in a volatile economy, Loyalty Rules! is a practical guidebook for taking the high road in business - the only road that leads to lasting success.

http://uploading.com/files/QSEN3A7D/Loyalty-Rules.7z.html

The Ultimate Marketing Plan

Author: Dan S. Kennedy

The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners!

This guide shows you how to put together the most promotable message possible for any product or service including:
# Getting free advertising
# Fueling word-of-mouth
# Communicating effectively
Filled with practical, no-nonsense ideas that will help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing.

In this book you will learn:

* How to craft the right message for your product or service
* How to find your unique selling proposition (USP)
* How to target your message
* How to generate publicity
* How to take advantage of new technology to sell your product

http://uploading.com/files/TI125OUH/The-Ultimate-Marketing-Plan.7z.html

Encyclopedia of Taekwon-do Vol. 01 - 15 - by General Choi Hong Hi

This one of a kind encyclopedia has 15 volumes consisting of 5,000 pages with 30,000 photos. The encyclopedia is the culmination of General Choi's lifelong research into Tae Kwon Do's history and development. This complete encyclopedia includes: Origins and the development of martial arts, the complete history of Tae Kwon Do, culture and philosophy, theory of power, attacking and blocking tools, vital spots, stances, hand and foot techniques, free fighting, fundamental exercises, step-by-step instructions to all the original 24 Tae Kwon Do forms.



Volume Descriptions:

VOL 1. Origin and Development of Martial Arts Complete History of Tae Kwon Do Moral Culture & Philosophy Philosophy Training Schedule & Compostion of Taekwon-do Demonstration About the Author Group Photos.
VOL 2. Theory of Power & Attacking & Blocking Tools Vital Spots & Training Stances & Training Aids.
VOL 3. Hand Techniques.
VOL 4. Foot Techniques.
VOL. 5. Sparring (free and step sparring).
VOL. 6. Fundamental Exercises A.
VOL. 7. Fundamental Exercises B.
VOL. 8. Four Direction Punch Four Direction Block Chon-Ji Tul Dan-Gun Tul Do-San Tul.
VOL. 9. Won-Hyo Tul Yul-Guk Tul Joong-Gun Tul.
VOL. 10. Toi-Gye Tul Four Direction Thrust Hwa-Rang Tul Choong-Moo Tul VOL. 11. Gwang-Gae Tul Po-Eun Tul Ge-Baek Tul.
VOL. 12. Eui-Am Tul Choong-Jung Tul Juche Tul.
VOL. 13. Sam-IL Tul Yoo-Sin Tul Choi-Yong Tul.
VOL. 14. Yon-Gae Tul Ul-Ji Tul Moon-Moo Tul.
VOL. 15. So-San Tul Se-Jong Tul Tong-Il Tul Many blackand white and some color photos demonstrate the many intricate moves of Taekwon-Do.

Part 1

Part 2

Part 3


Password: USAWarez.com

From Selling To Serving: The Essence Of Client Creation

Author: Lou Cassara

“From Selling to Serving promises to become the bible for financial planners, insurance agents, and other financial products and services advisors. This is the next best thing to visiting the Cassara Clinic™.”
Ed Morrow, CFP, CLU, ChFC, FRC, CEP, CEO, International Association of Registered Financial Consultants

Guarantee your business success by learning how to attract, connect and commit clients to retain your services. In his new book, From Selling to Serving: The Essence of Client Creation, Lou Cassara teaches you how. You’ll learn the importance of focusing on relationships, rather than products—including the relationship you have with yourself. Using the techniques developed in The Client Creator Process™, Cassara teaches:



• How to dramatically increase your effectiveness in the process of client creation;
• How to practice “the Golden Rule” with a twist;
• How to create alignment and trust by sticking to a client’s agenda;
• How to communicate your real value to someone;
• How to build your business from the inside out.

Cassara weaves some of life’s most powerful lessons into his well-tested strategies for building a successful sales business. He motivates, inspires and engages readers to examine the way they think about the financial services industry. At the end of this book, you’ll understand why a true professional is “someone who leaves others feeling served.”


http://uploading.com/files/NKI0EHI3/From-Selling-to-Serving.7z.html

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Author: Leonard H. Hoyle

Authored by a well-known figure in the field.

* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.


http://uploading.com/files/5KN75Z2R/Event-Marketing.7z.html

The Sales Manager's Success Manual

Author: Wayne M. Thomas

Today’s sales managers face a tough challenge. They must be more productive than ever while relying more on partners and technology with reduced resources in the field. And with fewer, larger customers, every decision becomes more important -- and riskier. The Sales Manager’s Success Manual provides the critical information sales managers need to succeed in this increasingly difficult job.

Covering fundamental sales management topics including compensation, forecasting, and motivation, along with more advanced topics such as dealing with internal politics, understanding generational issues, managing up, and developing intuition, the book shows readers how to:

* hire the best sales force
* foresee potential surprises
* help reps make better decisions
* save time and resources
* target accurately for better results
* work with the CEO and the rest of the company

Packed with savvy advice, enlightening case studies, and no-nonsense know-how, The Sales Manager’s Success Manual is a one-of-a-kind book no sales manager should be without.


http://uploading.com/files/ZMUXOWV5/Sales-Managers-Success-Manual.7z.html

UML Distilled

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UML for Database Design

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Loosely Coupled - The Missing Pieces of Web Services

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UML for Java Programmers

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Writing Secure Code

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MS Press - After the Gold Rush

Software developers are supposed to work insane hours, drink only caffeinated beverages, and have no personal lives, all in the interest of shipping the all-important Product. In the popular consciousness, the desperate programming team has acquired a status similar to that of the movie protagonist drinking whiskey alone at a bar--both are examples of ritual self-abuse deemed heroic. In After the Gold Rush: Creating a True Profession of Software Engineering, Steve McConnell argues that the methodical abuse of programmers causes bad code, unhappy people, and reduced profitability in the long run. In place of the existing system of crazy deadlines, clueless marketing, and scattershot programming strategies, McConnell proposes making software engineering into a "true profession." Such a profession would have a well-defined body of core knowledge, a system of professional certifications, and a code of professional ethics.The question of whether such a "professionalization" of software development is a good idea is up for debate, certainly. It seems that a lot of programming jobs involve standard problems and solutions, which would lend themselves to teaching and testing. On the other hand, quantum-leap innovation has often come from "cowboy" artisans who deviate from the standard practices. Similarly, aggressive technology investors aren't interested in deliberate, standardized work--they want world-beating products (and they want them to market immediately, if not sooner). After the Gold Rush makes a well-reasoned, well-supported argument for a more structured programming profession, and is worthwhile reading for any technology executive or project manager. --David Wall

Topics covered: The problem with "code-and-fix" software development, the elusive nature of a body of knowledge in high-tech subjects, the structure of more traditional engineering professions (civil, chemical, and others), solution design versus implementation, and suggestions for how software engineering professionals might get trained and certified.

Product Description
In this newest addition to Microsoft Press's acclaimed BEST PRACTICES series, award-winning author Steve McConnell offers candid reflections upon and a look ahead at the software engineering profession from one of the industry's most highly regarded practitioners. AFTER THE GOLD RUSH is a collection of illuminating original essays on contemporary software development topics that highlight critical trends and call for a more rigorous and standards-based profession. McConnell delivers a lively and provocative narrative that aims to help software developers step back from the day-to-day rush of their work and think about where their careers-and the industry they're helping to shape-are going.

Extreme Programming Explained

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Successful Software Reengineering

Software process reengineering has become highly visible over the past several years. Efforts are being undertaken by organizations of all types and sizes as they attempt to deal with the challenges of quality, complexity, and competitiveness. These efforts rely on the successful integration of many technical, organizational, and methodological issues. As an emerging technology, the effectiveness and potential impact of process improvement efforts have been debated, but not fully tested or validated. This significant book examines the most recent theories, models, approaches, and processes involved with the concept of software improvement and reengineering. It provides a comprehensive collection of recommendations, successes, and pitfalls that every organization and researcher can benefit from.
About the Author
Salvatore Valenti received his degree (Laurea) in electronic engineering from University of Ancona where he has been a researcher at the Institute of Informatics since 1990. He lives in Ancona, Italy.


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The Young Entrepreneur's Guide To Starting And Running A Business

Author: Steve Mariotti

It doesn't matter how old you are or where you're from; you can start a profitable business. The Young Entrepreneur's Guide to Starting and Running a Business will show you how. This completely updated edition is filled with real, inspirational stories of young people finding success in the business world — from superstars like Microsoft's Bill Gates and Motown Records founder Berry Gordy to young people who are just starting out. More important, though, it provides a practical, step-by-step pathway, including everything you need to know to start your own business, from creating financial statements to developing marketing techniques.


You'll also discover the tremendous entrepreneurial opportunities that are now readily available through the Internet. This book will show you how to:

* Prepare a winning business plan
* Register your business legally and easily
* Understand finance and keep smart records
* Conduct market research that really works
* Use the Internet jumpstart your business and to reach customers around the world
* Build a socially conscious company that gives back to the community

Plus, you'll find dozens of ideas for businesses you can start today! Owning your own business can positively change your life forever. With The Young Entrepreneur's Guide to Starting and Running a Business, nothing can stop you from getting started now.



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Critical Thinking : Tools for taking charge of your professional and personal life

Addresses all three key components of thinking: analysis, evaluation and re-thinking. Gives you the practical critical thinking skills you need to take control of your


life, help you cope with virtually any situation--and be more successful in pursuing your ultimate dreams and values.


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Repairing and Upgrading Your PC

Most computer users think that fiddling with the insides of their PC is taboo. They fear that by removing the screws that hold the case on, they're crossing into forbidden territory. And even for those who know they can open the box

...Get ready to get unstuck and get your PC running ...

and fix or upgrade their PC, analysis paralysis often stops them in their tracks: Which upgrades offer the best bang for the buck? How do you pinpoint the faulty component that's making your system freeze? What about compatibility issues? Get ready to get unstuck and get your PC running fast and running right. "Repairing and Upgrading Your PC" delivers start-to-finish instructions, simple enough for even the most inexperienced PC owner, for troubleshooting, repairing, and upgrading your computer.

Written by hardware experts Robert Bruce Thompson and Barbara Fritchman Thompson, this book covers it all: how to troubleshoot a troublesome PC, how to identify which components make sense for an upgrade, and how to tear it all down and put it back together. This book shows how to repair and upgrade all of your PC's essential components: Motherboard, CPU, and Memory - choose the optimal match of these core components to keep your PC running at top speed; Hard Drive, Optical Drive, and Removable Storage - give your computer what it needs for long-term and short-term storage; Audio and Video - enhance your computing experience with the right sound and graphics devices for your needs; Input Devices - pick the best keyboard and mouse to keep your hands happy and healthy; Networking - set up secure wireless networking to keep the bits flowing between your computers and the outside world; and Cases and Power Supplies - keep everything running cool and reliably. With its straightforward language, clear instructions, and extensive illustrations, this book makes it a breeze for PC owners of any skill level to work on their computer.



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Sybex : effective Web Design

A skills-based guide to Web design based on current W3 Consortium HTML 4 standards, "browser-safe" graphics techniques, and advanced multi-media features in site designs, this text will appeal to all levels of Web users who are looking for design techniques based on the newest standard of HTML



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XHTML Essential Training

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XML Essential Training

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HTML Essential Training

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Fireworks CS3 Essential Training

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Flash CS3 Professional Essential Training

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Dreamweaver 8 Beyond the Basics

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Business Letter Pro 2006

Business Letter Professional is an excellent letter writing software designed for marketing managers, home businesses, consultants, accountants, secretaries, customer service, HR managers, and CEOs.

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Business Letter Pro includes more than 1000+ typical business letter templates. With this letter writing software, you don't have to hire a business letter expert to write for you, because you can write impressive and effective letters yourself with strengthened skills, less time and no extra money cost. The embedded text editor in this program allows you to edit, copy, paste, search, preview and save your letters. It also enables you to set an external e-mail program to send your finished letters directly.

Business Plan Professional

The world's best-selling business plan builder! Tim Berry's Business Plan Pro is a complete stand-alone business plan builder including prompted text, complete linked financial analysis, ......., dazzling business charts and professional-looking formatted printouts. PC Magazine says, no other business plan software can match Business Plan Pro for its navigational ease, customizability, and superb integration, and Entrepreneur says it sets the standard for ease of use. Tim Berry's Business Plan Pro is not a cookie-cutter boilerplate plan or a set of templates, but a complete guided, prompted application with built-in spreadsheet, text processor, tables and charts. For a business plan you'll be proud to show to any banker, investor or boss, the choice is clear: Tim Berry's Business Plan Pro.

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OReilly.Visual Basic 2005 in a Nutshell

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